Jide Pinheiro


Products are stories of people's experiences, and understanding this shapes how Jide finds solutions through design storytelling. For over 10 years, he has been designing digital products for B2B and B2C industries that are accessible, intuitive, and friendly for all. Jide is looking to contribute to UX, product, and visual design skills to improve the value of your business.


I think of my job as taking a tiny spark of an idea and turning it into something real and tangible. I work on everything from the big picture—like setting the direction for a project—to the tiny details that make a brand or app really sing.

Each project is a chance to do something new and exciting. It's like telling a story where every piece, every color, and every line matters and helps bring the whole thing to life.

Art direction

Art direction is like conducting an orchestra. Each visual element needs to harmonize, from the initial concept to the final touches. My role is to guide this process, ensuring every part of the project sings in tune with the original creative vision.

Visual identity

Crafting a visual identity goes beyond just logos and colors. It’s about creating a language that the brand speaks, one that resonates emotionally with its audience. It’s like giving a brand its own fingerprint, distinct and recognizable in the crowd.

Brand experience

Building a brand experience is akin to storytelling. It’s about weaving emotions and interactions into a compelling narrative that captivates from the first touchpoint. I ensure that this story is consistent, engaging, and memorable, whether online or offline.

UX/UI Design

In UX/UI design, I think of myself as an architect and a psychologist rolled into one. It's not just about building a space; it’s about understanding how people move through it. My designs are user-centered, aimed at creating seamless and intuitive pathways that enhance the user's journey through the digital landscape.

My Tools

Canva, Elementor, Figjam, Figma, Framer, Miro, Photoshop,  Illustrator, Sketchup, Squarespace, Webflow, Whimsical, Wix
Product Tools
Asana, Google Analytics, HotJar, Jira, Litespeed Cache, Notion, RankMath, Trello
Front-End Languages
JavaScript, Typescript, HTML, CSS, React, Next.js
Front-End Dev Tools
Replit, VSCode, Github, Glide, WordPress, WooCommerce

My Process

Example PRD​


Sample Project Board