MIV is a sustainable fashion brand aiming to blend minimalist design with eco-friendly practices. The client sought a simple, minimalist proof of concept to reflect the brand's ethos.
🎯 Problem Statement
The fashion industry is notorious for its environmental impact. MIV aims to disrupt this by offering sustainable yet stylish options, but needs a digital presence that aligns with its minimalist and eco-friendly brand.
Quick surveys and market analysis revealed:
- High demand for sustainable fashion: 70%
- Preference for minimalist design: 60%
Two user personas guided the design:
- Age: 27
- Occupation: Environmentalist
- Seeks sustainable fashion options
- Age: 31
- Occupation: Designer
- Prefers minimalist style
A simple, clean UI was developed, focusing on ease of navigation and showcasing the products in their natural form.
A proof of concept was created using a lean approach, focusing on core features like product display, cart functionality, and a sustainability info section.
MIV's digital presence now mirrors its brand ethos, offering a minimalist, user-friendly platform that appeals to its target audience of eco-conscious fashionistas.