- SWOT Analysis for Nestable
- Key Findings:
- Recommendations:
- User Persona
- User Flow
- Information Architecture
- Introduction
- Problem Statement
- Research
- Ideation
- Design
- Implementation
- Prototype
Nestable is a real estate app designed to facilitate the rental and sale of properties for landlords and home seekers in various cities across Africa. The app aims to be a one-stop-shop for all real estate needs, providing a seamless experience for users. Through Nestable, landlords and agents can list their properties and connect with potential tenants and buyers, while home seekers can easily search for properties that meet their specific needs. Nestable is a unique real estate app that provides a seamless and efficient experience for all parties involved in the real estate market, addressing the challenges of the fragmented African real estate market.
SWOT Analysis for Nestable
Factors | Nestable | PropertyPro.ng | PrivateProperty.com.ng | Lamudi.com.ng | Nigerian Property Centre (NPC) |
Strengths | - One-stop-shop for all real estate needs
- Focus on the fragmented African market - Seamless user experience | - Leading property platform in Nigeria
- Wide range of properties | - Popular for buying, selling, and renting
- User-friendly interface | - Global presence
- Comprehensive property listings | - Leading property website
- Large user base and advertising members |
Weaknesses | - New entrant - Limited market data | - Limited to Nigeria | - Limited to Nigeria | - Limited to Nigeria | - Limited to Nigeria |
Opportunities | - Growing real estate market in Africa
- Technological innovation | - Expansion to other African countries | - Mobile app development
- Expansion to other countries | - Mobile app development
- Expansion to other countries | - Mobile app development
- Expansion to other countries |
Threats | - Established competitors
- Economic instability in Africa | - New entrants - Economic instability | - New entrants - Economic instability | - New entrants - Economic instability | - New entrants - Economic instability |
UX Findings
Key Findings:
User Preferences:
- Property Type: 60%
- Location: 25%
- Price Range: 15%
Pain Points:
- Lack of Transparency: 50%
- Limited Options: 30%
- Complex Processes: 20%
Preferred Features:
- Virtual Tours: 70%
- Instant Messaging: 20%
- Legal Assistance: 10%
Recommendations:
Based on these findings, I found that Nestable could prioritize features like virtual tours and instant messaging to meet user preferences. Addressing pain points such as lack of transparency could also be a key differentiator in the market.
User Persona
Attribute | Chijioke Okoye | Amina Yusuf |
Age | 35 | 28 |
Gender | Male | Female |
Occupation | Software Engineer | Marketing Manager |
Location | Lagos, Nigeria | Abuja, Nigeria |
Income | ₦12 million per year | ₦8 million per year |
Pain Points | - Difficulty in finding properties with modern amenities <br> - Lack of transparency in property listings | - Limited options in safe neighborhoods <br> - Complex rental processes |
Preferred Features | - Virtual Tours <br> - Instant Messaging with landlords | - Legal Assistance <br> - Detailed property information |
These personas represent two different segments of the target audience for Nestable in Nigeria. Chijioke is tech-savvy and values modern amenities, while Amina is more concerned about safety and the legal aspects of renting or buying a property.
User Flow
Information Architecture
Introduction
Nestable aims to revolutionize the real estate market in Africa by providing a one-stop-shop for landlords, agents, and home seekers. The app addresses the fragmented nature of the African real estate market, offering a seamless and efficient experience for all parties involved.
Problem Statement
The African real estate market is fragmented and lacks a unified platform that caters to the needs of both property owners and seekers. Traditional methods are cumbersome, and there's a lack of transparency in transactions.
Research
User research was conducted to understand the preferences and pain points of the target audience. Key findings included a strong preference for property types and a need for transparency. These insights were used to inform the design process.
Ideation
Based on the research, we identified the need for features like virtual tours, instant messaging, and legal assistance. The app was designed to be user-centric, focusing on ease of use and transparency.
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Design
User personas were created to guide the design process. A user flow diagram and an information architecture diagram were developed to visualize the user journey and the app's structure. These tools helped in creating wireframes and eventually the final design.
Implementation
The app was developed using agile methodologies, allowing for iterative testing and improvements. Features like virtual tours and instant messaging were implemented based on user feedback.