The primary goal for OceanBet is to launch a user-centric, secure, and feature-rich sports betting platform that stands out in a crowded market. Key expectations include high levels of user retention, trust, and mobile engagement.
OceanBet is an online sports betting platform that aims to revolutionize the betting experience by focusing on user-centric design, security, and real-time engagement. The client's vision aligns with the goal of creating a platform that offers a seamless, secure, and engaging user experience.
🎯 Problem Statement
The online sports betting industry is highly competitive, with many platforms offering similar features. Users often find these platforms to be either too complex or lacking in security measures. OceanBet needed to break through these barriers to meet the set goal.
Extensive user research was conducted, involving surveys, interviews, and usability testing. Key findings included:
- 55% of users were concerned about the security of their data and transactions.
- 70% expressed a strong desire for live betting features.
- 80% preferred mobile access for its convenience.
Based on the research, two detailed user personas were created:
- Carlos Rodriguez:
- Age: 35
- Occupation: Accountant
- Enjoys live betting on soccer games
- Concerned about payment security
- Age: 28
- Occupation: High School Teacher
- Prefers mobile betting during her commute
- Values a user-friendly interface
User flow diagrams and information architecture were developed to create a seamless journey from login to placing a bet. High-fidelity wireframes were designed, focusing on easy navigation, live-betting features, and mobile responsiveness.
The platform was developed using agile methodologies. Features like real-time game updates, secure payment gateways, and a mobile-responsive design were implemented. Each sprint was followed by user testing to gather feedback for refinements.
- User Retention: Expecting 75% of users to return within a month to place another bet.
- User Trust: Aiming for a 90% trust rate due to payment security measures.
- Mobile Engagement: Targeting 85% of bets to be placed via the mobile interface.
The design process, guided by real user data and iterative testing, aims to meet the high levels of user satisfaction and trust set in the initial goal. The platform is expected to see significant growth in user retention and engagement, particularly on mobile devices, making it a strong contender in the online sports betting market.