Case Study: Pinleen - Redefining Social Connections and Commerce
This case study focuses on Pinleen, an instant messaging and social commerce app that enables users to connect with friends, family, and businesses in a safe and secure environment. Pinleen allows users to message each other, shop online, and make online payments. This case study explores the creative strategy, user research, user flows, prototype development, testing, and the creation of a minimum viable product (MVP) for Pinleen.
- Duration: Ongoing
- Role: Lead UX Designer
- Design Tools: Adobe XD, Figma, InVision
In today's digital age, there is a need for a platform that seamlessly combines instant messaging and social commerce, ensuring the safety and security of users. Pinleen recognized this opportunity to redefine social connections and commerce, offering a user-friendly and trustworthy platform. The challenge was to design and develop an app that catered to users' needs, supported online shopping, and facilitated secure online payments.
Pinleen aimed to create a comprehensive instant messaging and social commerce app that prioritized user safety, convenience, and seamless communication. The app would provide users with a safe environment to connect with their contacts, shop online, and make secure online payments. By leveraging creative strategy, user research, and user-centered design principles, Pinleen sought to offer a cohesive and user-friendly experience for its users.
The development of Pinleen, an instant messaging and social commerce app, successfully addresses the need for a safe and secure platform that connects users, supports online shopping, and enables secure online payments. The user-centric design approach, informed by user research and testing, ensures a seamless user experience. The creative strategy and visual design elements create an appealing and trustworthy brand image. Pinleen