Connecting Africa with the world with Quator
Africa as not just an emerging market but as an emerging world media power
The media corporation is in a unique position in a continent that is still in a state of flux. With this in mind, the overarching strategy for the new brand identity was to create a bold and memorable identity that would be uniquely African while also making reference to the company’s global vision. This would be achieved by painting Africa as not just an emerging market but as an emerging world power.